Gallup & Robinson: Which Ad Pulled Best?

Which Ad Pulled Best?

Print Ads

These ads were tested in G&R's Magazine Impact Research Service (MIRS). Respondents were invited to read through a major consumer magazine as they normally do. The next day they were re-interviewed to determine which ads they remembered and then asked for their reactions to them. Click on an image to test your advertising savvy.

P2. Two Cell Phone Ads

P3. Two
Pharmaceutical Ads

P4. Two Lotion Ads

Television Commercials

T1. Two Delivery
Service Ads

These commercials were tested in G&R's in-context television services. Respondents were invited to watch a television show in which the commercials appeared among others. The next day they were interviewed again to determine which commercials they remembered and then asked about their reactions to them. Click on an image to test your advertising savvy.

T2. Two Pizza Ads

T3. Two B2B/
Technology Ads

T4. Two Sub Ads

Even with today's well accepted executional approaches, campaigns and ads can vary dramatically in performance. Real-world Impact testing provides the best evidence of in-market audience response and the most certainty as to whether an execution is a good investment and why.

Which Ad Pulled Best? Workbook


9th Edition		8th Edition

Which Ad Pulled Best?, the widely used college workbook by G & R's
Scott C. Purvis and Phillip Ward Burton, is available from Amazon.com. Please click on the photos above to order.

Note, the Instructor's Guide is highly recommended because it contains the Answer Key; reviewers rate the book highly when they purchase the Instructor's Guide. However, the Instructor's Guide is sometimes out of print. If you have been trying unsuccessfully to obtain a copy of the guide, please contact the publisher at www.mhhe.com. If you are a college instructor and would like access to a web-based version of the guide, please contact us using the link below.

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Which Ad Pulled Best? Instructor's Registration Form