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G&R is an advertising research and consulting firm. We work with companies to apply proven communications research solutions for better understanding audiences and improving advertising effectiveness. Our sweet spot is messaging: how to develop it; how to assess it; how to optimize it; and how to protect it. During our 65 years, our boutique firm has worked with many of the leading advertisers, agencies, and media companies. We have originated many of the advertising research designs now considered standard in the research industry and developed one of the richest knowledge bases about advertising effectiveness in the world. Our business is to help your business succeed by Making Meaning Count.

New: Why People who say Religion is Important are Important to Marketers. Analysis from G&R’s 2023 Annual Super Bowl Viewership Study shows that people who say religion is very important in their lives are more engaged Super Bowl viewers than those who say it is not important. Read our Blog